Jaci

Jaci is a premium haircare brand offering their customers thoughtfully formulated shampoos & conditioners. To launch the brand, I art directed a content shoot from concept and mockups to convey style and composition, and then seeing through production with the photographer. These photos were used on the website, which I also designed.

To visually communicate the clean, botanical-based product formulas, we photographed the bottles next to the raw ingredients inside the bottles: coconut oil, sunflower oil, rosemary extract, and green tea extract. The products & raw ingredients are paired with tropical leaves, casting shadows to capture the relaxed, approachable vibe of the Jaci brand, and allude to the brand’s Southern California roots.